Choose the Right Path for Your Trademark
Some clients want to file immediately, others want to evaluate risk before filing, and some want full attorney support throughout the trademark process.
Review the options below and choose the path that fits your situation.
⬇️ Scroll down to compare your options. ⬇️
Your Trademark Filing Options
Each option below involves different tradeoffs between cost, speed, and certainty.
Filing Only
Fastest option. Lowest upfront cost. Highest risk.
Trademark Search + Attorney Review
Search first and review the risks before deciding whether to file.
Trademark Protection Package
Most clients choose this option. Includes search, filing, and attorney support if the USPTO raises issues.
Not Sure Which Option Fits Best?
The FAQ below explains what each option includes, who it is best for, and what the tradeoffs are. If you still have questions, you can schedule a consultation before choosing a path.
Frequently Asked Questions
Below are answers to common questions about the trademark process.
What is included with Filing Only?
Filing Only is the fastest and lowest-cost option. It includes attorney preparation of the USPTO trademark application and filing with the USPTO. It does not include a trademark search, legal opinion on risk, or Office Action responses if the USPTO raises issues.
Who is Filing Only best for?
Filing Only is best for clients who have already evaluated trademark risks and want to move forward immediately without a search.
What is included with Search + Review?
Search + Review includes a comprehensive trademark clearance search, attorney review of potential conflicts, and a 30-minute attorney session to discuss the results. No trademark application is filed as part of this option.
Who is Search + Review best for?
This option is best for clients who want more clarity before deciding whether filing makes sense.
What is included with the Trademark Protection Package?
The Trademark Protection Package includes a comprehensive trademark clearance search, attorney strategy consultation, attorney-prepared trademark application, response to the initial USPTO Office Action if one is issued, Statement of Use guidance if applicable, and monitoring of the application until registration.
Why do most clients choose the Trademark Protection Package?
Many clients choose this option because it provides the most protection during the trademark process. It includes both the search and filing, plus attorney support if the USPTO raises issues during examination.
Can I start with one option and upgrade later?
Yes. Clients who begin with Search + Review may later decide to move forward with filing or the Trademark Protection Package.
Will my trademark definitely register?
No attorney can guarantee registration. The USPTO decides whether a mark qualifies for protection. A search and legal review can help reduce risk, but they cannot eliminate it.
Trademark Consultation
Talk through your situation before choosing a path
If you’re unsure which path is right, a consultation lets you talk through your situation, risks, and strategy before deciding.
•Discuss your brand and goals
•Ask questions before committing
•No obligation to file